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November 15, 2005
By: TOM BRANNA
Editor
Procter & Gamble, Cincinnati, has entered into a licensing agreement with OT OverTime LLC in which Overtime will manufacture, distribute and market a line of personal care products. The line, OT, is the first collection of personal care products exclusively for tween and teenage boys, according to company executives. The OT name stands for “overtime” and is anchored in a sports positioning. The initial lineup will include hair care, antiperspirant/deodorants and personal cleansing products....
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